3 Comments

Great flash for those fronts! There was real competition for spectator's dollars and great promo for other markets to see the movie so glamourously featured.

Architect S. Charles Lee, who designed many grand theaters across the U.S. later said, "I wanted to build a place, where for .50 cents, a working man could be in a Palace."

Another factor was the ONLY source of revenue for movies were ticket sales into the theaters, so they beat the drums loudly to get every dollar they could via ticket sales....NO TV, cable, satelite, streamng, home video revenue sources then, had get it all at the box office.

Expand full comment

This was an excellent read! The pictures are wonderful. Thank you for your hard work.

Expand full comment

"Battleground at The Astor and The 3rd Man at The Victoria (1949)"

What an embarrassment of riches that one caption conveys.

Compare that experience (aka Saturday night in 1949) with the reclining seat, surround sound, and digital presentation at the local Cinemark showing such future classics as ::checks local listings:: :: ignores sequels, reboots and remakes:: Megalopolis and The Apprentice.

Something tells me that the cinephiles of 2099 are not going to look back at audiences of 2024 with anything approaching envy.

Expand full comment